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	<title>Tundra Interactive</title>
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	<link>http://www.tundrainteractive.com</link>
	<description>Vancouver, Canada &#124; digital consulting &#124; user-centred design &#124; analytics &#124; web 2.0 marketing</description>
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		<title>How not to be an a**hole on Quora</title>
		<link>http://www.tundrainteractive.com/blog/how-not-to-be-an-ahole-on-quora/</link>
		<comments>http://www.tundrainteractive.com/blog/how-not-to-be-an-ahole-on-quora/#comments</comments>
		<pubDate>Thu, 27 Jan 2011 19:59:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.tundrainteractive.com/?p=336</guid>
		<description><![CDATA[You REALLY don&#8217;t want to be branded an a**hole on Quora. Especially because you can&#8217;t use aliases or have your brand name as your username. Things will blow up in your face because Quora going to be so important, and not just a Twitter plugin. Don&#8217;t quote us on that though. To avoid any trouble, [...]]]></description>
			<content:encoded><![CDATA[<p>You REALLY don&#8217;t want to be branded an a**hole on <a href="http://www.quora.com" target="_self">Quora</a>. Especially because you can&#8217;t use aliases or have your brand name as your username. Things will blow up in your face because Quora going to be so important, and not just a Twitter plugin. Don&#8217;t quote us on that though. To avoid any trouble, we recommend this superb article written by Lucretia M Pruitt called <a href="http://www.quora.com/Lucretia-M-Pruitt/Welcome-to-Quora-Do-Yourself-a-Favor-Slow-Down">Welcome to Quora. Do Yourself a Favor &#038; Slow Down</a>. &#8230; even if you don&#8217;t really care if you&#8217;re considered an a**hole on Quora, it&#8217;s a good insight into the culture in that community.</p>
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		<item>
		<title>It&#8217;s a Tundra time of year!</title>
		<link>http://www.tundrainteractive.com/blog/its-a-tundra-time-of-year/</link>
		<comments>http://www.tundrainteractive.com/blog/its-a-tundra-time-of-year/#comments</comments>
		<pubDate>Wed, 12 Jan 2011 21:24:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.tundrainteractive.com/?p=332</guid>
		<description><![CDATA[December 2010 Blizzard Timelapse from Michael Black on Vimeo. I just saw this awesome video (well, timelapse) and of course now I really want to try it myself. I found a bunch of nice remote controls for the Nikon DSLR cameras on eBay for around CAD $100 and up, but I found this great little [...]]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://player.vimeo.com/video/18213768" width="400" height="225" frameborder="0"></iframe>
<p><a href="http://vimeo.com/18213768">December 2010 Blizzard Timelapse</a> from <a href="http://vimeo.com/user4157263">Michael Black</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>I just saw this awesome video (well, timelapse) and of course now I really want to try it myself. I found a bunch of nice remote controls for the Nikon DSLR cameras on eBay for around CAD $100 and up, but I found this great little piece of software that does exactly the same thing for free. Seems good. Testing it now. <a href="http://www.diyphotobits.com/download-diyphotobitscom-camera-control/">http://www.diyphotobits.com/download-diyphotobitscom-camera-control/</a></p>
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		<title>Donate money. I grew a stache. Check it out.</title>
		<link>http://www.tundrainteractive.com/blog/donate-money-i-grew-a-stache-check-it-out/</link>
		<comments>http://www.tundrainteractive.com/blog/donate-money-i-grew-a-stache-check-it-out/#comments</comments>
		<pubDate>Fri, 26 Nov 2010 21:06:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>

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		<title>Contact form for Home</title>
		<link>http://www.tundrainteractive.com/none/contact-form-for-home/</link>
		<comments>http://www.tundrainteractive.com/none/contact-form-for-home/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 21:16:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[None]]></category>

		<guid isPermaLink="false">http://www.tundrainteractive.com/?p=235</guid>
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<h3>Contact Us</h3>
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		<title>Case Studies Message</title>
		<link>http://www.tundrainteractive.com/message/case-studies-message/</link>
		<comments>http://www.tundrainteractive.com/message/case-studies-message/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 17:17:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Message]]></category>

		<guid isPermaLink="false">http://www.tundrainteractive.com/?p=218</guid>
		<description><![CDATA[Tundra is a digital marketing consultancy in Vancouver, Canada. We work with clients all over the world to design and build engaging experiences on the web from branding to websites, implement cutting-edge digital marketing strategies and measure the results. You really ought to talk to us today.]]></description>
			<content:encoded><![CDATA[<p>Tundra is a <strong>digital marketing consultancy</strong> in Vancouver, Canada. We work with clients all over the world to design and build engaging experiences on the web from branding to websites, implement cutting-edge digital marketing strategies and measure the results. You really ought to <a href="?page_id=9">talk to us today</a>.</p>
]]></content:encoded>
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		<title>Projects Message</title>
		<link>http://www.tundrainteractive.com/message/projects-message/</link>
		<comments>http://www.tundrainteractive.com/message/projects-message/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 17:13:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Message]]></category>

		<guid isPermaLink="false">http://www.tundrainteractive.com/?p=215</guid>
		<description><![CDATA[We’ve worked on a wide range of projects for an impressive group of clients, including WHSmith, Okanagan Spring Brewery, Terasen Gas, BC Lottery Corporation and 1-800-GOT-JUNK? Get in touch with us today and see what we can do for you.]]></description>
			<content:encoded><![CDATA[<p>We’ve worked on a <strong>wide range of projects</strong> for an impressive group of clients, including WHSmith, Okanagan Spring Brewery, Terasen Gas, BC Lottery Corporation and 1-800-GOT-JUNK? <a href="?page_id=9">Get in touch</a> with us today and see what we can do for you.</p>
]]></content:encoded>
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		<item>
		<title>Results: Recap Solutions</title>
		<link>http://www.tundrainteractive.com/results/recap-solutions-2/</link>
		<comments>http://www.tundrainteractive.com/results/recap-solutions-2/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 19:06:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[RESULTS]]></category>

		<guid isPermaLink="false">http://www.tundrainteractive.com/?p=176</guid>
		<description><![CDATA[&#8220;From the outset, Tundra Interactive provided strategic direction for the design, development and operability of our website. Tundra’s professionalism and ability to anticipate our needs allowed for the development of a highly effective website in a timely manner. The team at Tundra provided excellent project management and were never too busy to take a call [...]]]></description>
			<content:encoded><![CDATA[<div class="testimonial">
<i>&#8220;From the outset, Tundra Interactive provided strategic direction for the design, development and operability of our website. Tundra’s professionalism and ability to anticipate our needs allowed for the development of a highly effective website in a timely manner. The team at Tundra provided excellent project management and were never too busy to take a call from us. Tundra is by far the most comprehensive (web design/development) company we have worked with and have been instrumental in our success.&#8221;</i></p>
<p>- Justin Maxwell, Managing Director, ReCap Solutions
</p></div>
<p>As an energetic B2B startup in the property investment market, ReCap Solutions posed an interesting design challenge for us. How does a company project a professional, established image at the startup phase of their business with limited time and content, while forming the foundation for a scaleable online business platform to grow seamlessly into? Our user-centred designers planned a long-term roadmap for the future development and requirements of ReCap’s online business and created a content management system that would be facilitate scaling to incorporate new features, content and interactivity.</p>
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		<title>Results: Teldon Print Media</title>
		<link>http://www.tundrainteractive.com/results/teldon-print-media/</link>
		<comments>http://www.tundrainteractive.com/results/teldon-print-media/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 22:26:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[RESULTS]]></category>

		<guid isPermaLink="false">http://www.tundrainteractive.com/?p=154</guid>
		<description><![CDATA[Teldon Print Media is well known in Western Canada as a leader in high-quality commercial printing. Teldon had a website that they didn’t feel reflected their brand, but couldn’t quite identify exactly what needed to change. We worked with Teldon to centre their site&#8217;s experience design on well-developed, robust customer profiles. The result was a [...]]]></description>
			<content:encoded><![CDATA[<p>Teldon Print Media is well known in Western Canada as a leader in high-quality commercial printing. Teldon had a website that they didn’t feel reflected their brand, but couldn’t quite identify exactly what needed to change. We worked with Teldon to centre their site&#8217;s experience design on <strong>well-developed, robust customer profiles</strong>. The result was a user-centred website design that would provide existing clients with relevant and engaging content while establishing value and driving to conversion of new customers for their print business. Our team worked with Teldon’s internal IT department to integrate the new site on their company’s existing content management system and communicate our vision for the interactive behaviour, navigation system and design elements.</p>
]]></content:encoded>
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		<title>Results: Tabrio</title>
		<link>http://www.tundrainteractive.com/results/tabrio/</link>
		<comments>http://www.tundrainteractive.com/results/tabrio/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 22:23:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[RESULTS]]></category>

		<guid isPermaLink="false">http://www.tundrainteractive.com/?p=152</guid>
		<description><![CDATA[In 2008, we had the great opportunity to work with Tabrio, a software startup in Vancouver, BC to oversee the branding, marketing and development of their flagship VoIP desktop and mobile software products. We worked with the company&#8217;s internal software development team and premier Vancouver software development company, Nitobi (www.nitobi.com) to specify and design the [...]]]></description>
			<content:encoded><![CDATA[<p>In 2008, we had the great opportunity to work with Tabrio, a software startup in Vancouver, BC to oversee the branding, marketing and development of their flagship VoIP desktop and mobile software products. We worked with the company&#8217;s internal software development team and premier Vancouver software development company, Nitobi (<a href="http://www.nitobi.com">www.nitobi.com</a>) to specify and design the user experience of Tabrio and co-operate in the user interface design, wireframing and specifications development of the Tabrio desktop application using Adobe AIR &#038; Flex. The final product was presented by Nitobi as a groundbreaking example of what could be done using Adobe AIR at Adobe on AIR, an 11-city train tour including Stockholm, Berlin, Warsaw, Prague, Munich and Milan.</p>
]]></content:encoded>
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		<title>Results: Express Insurance</title>
		<link>http://www.tundrainteractive.com/results/express-insurance-2/</link>
		<comments>http://www.tundrainteractive.com/results/express-insurance-2/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 22:15:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[RESULTS]]></category>

		<guid isPermaLink="false">http://www.tundrainteractive.com/?p=149</guid>
		<description><![CDATA[Building a data-driven online brand Express Insurance, a UK Midlands based car and motorcycle insurance intermediary now owned by Kwik-Fit, wanted to focus their efforts on building their online business. With this goal, there were two huge challenges. First, compared to the UK&#8217;s online insurance giants, DirectLine and Zurich, Express Insurance had a long way [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Building a data-driven online brand</strong><br />
Express Insurance, a UK Midlands based car and motorcycle insurance intermediary now owned by Kwik-Fit, wanted to focus their efforts on building their online business. With this goal, there were two huge challenges. First, compared to the UK&#8217;s online insurance giants, <a href="http://www.directline.com/" target="_blank">DirectLine</a> and <a href="http://www.zurich-connect.co.uk" target="_blank">Zurich</a>, Express Insurance had a long way to go in terms of brand recognition online. Positioning Express Insurance, a true &#8220;bricks-and-mortar&#8221; company as a new, energetic online brand required us to do complete rethink of the communications strategy, branding and marketing channels, as well as setting up a full suite of analytics to track the progress of new online campaigns using Google Analytics and Cognos MIS tools. </p>
<p>Second, the company’s website and online quote engine, based on third-party, proprietary software &#8211; was in sore need of improvement from a usability and user experience design standpoint. Our team worked with Express Insurance to rebuild and redesign the customer experience in the online quote engine and completely overhaul the persuasive design for the front-end site. Since the suite of changes were put in place, Express Insurance has established itself firmly as one of the United Kingdom’s largest online insurance intermediary for both car and motorcycle insurance.</p>
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