Tundra Interactive

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admin — Thu, 08 Oct 2009 21:16:51 +0000

Case Studies Message

admin — Thu, 08 Oct 2009 17:17:33 +0000

Tundra is a digital marketing consultancy in Vancouver, Canada. We work with clients all over the world to design and build engaging experiences on the web from branding to websites, implement cutting-edge digital marketing strategies and measure the results. You really ought to talk to us today.

Projects Message

admin — Thu, 08 Oct 2009 17:13:13 +0000

We’ve worked on a wide range of projects for an impressive group of clients, including WHSmith, Okanagan Spring Brewery, Terasen Gas, BC Lottery Corporation and 1-800-GOT-JUNK? Get in touch with us today and see what we can do for you.

Case study: Recap Solutions

admin — Wed, 15 Jul 2009 19:06:34 +0000

“From the outset, Tundra Interactive provided strategic direction for the design, development and operability of our website. Tundra’s professionalism and ability to anticipate our needs allowed for the development of a highly effective website in a timely manner. The team at Tundra provided excellent project management and were never too busy to take a call from us. Tundra is by far the most comprehensive (web design/development) company we have worked with and have been instrumental in our success.”

- Justin Maxwell, Managing Director, ReCap Solutions

As an energetic B2B startup in the property investment market, ReCap Solutions posed an interesting design challenge for us. How does a company project a professional, established image at the startup phase of their business with limited time and content, while forming the foundation for a scaleable online business platform to grow seamlessly into? Our user-centred designers planned a long-term roadmap for the future development and requirements of ReCap’s online business and created a content management system that would be facilitate scaling to incorporate new features, content and interactivity.

Case Study: Teldon Print Media

admin — Thu, 09 Jul 2009 22:26:02 +0000

Teldon Print Media is well known in Western Canada as a leader in high-quality commercial printing. Teldon had a website that they didn’t feel worked for them, but couldn’t quite identify exactly what needed to change. We worked with Teldon to base their site’s design on well-developed, robust customer profiles. The result was a customer experience design that would provide existing clients with relevant and engaging content while establishing value and driving to conversion of new leads. We worked with Teldon’s internal development team to integrate the new site on their company’s existing content management system and communicate our vision for the interactive behaviour, navigation system and design elements.

Case Study: Tabrio

admin — Thu, 09 Jul 2009 22:23:12 +0000

In 2008, we had the great opportunity to work with Tabrio, a software startup in Vancouver, BC to oversee the branding, marketing and development of their flagship VoIP desktop and mobile software products. We worked with the company’s internal software development team and premier Vancouver software development company, Nitobi (www.nitobi.com) to specify and design the user experience of Tabrio and co-operate in the user interface design, wireframing and specifications development of the Tabrio desktop application using Adobe AIR & Flex. The final product was presented by Nitobi as a groundbreaking example of what could be done using Adobe AIR at Adobe on AIR, an 11-city train tour including Stockholm, Berlin, Warsaw, Prague, Munich and Milan.

Case Study: Express Insurance

admin — Thu, 09 Jul 2009 22:15:44 +0000

Building a data-driven online brand
Express Insurance, a UK Midlands based car and motorcycle insurance intermediary now owned by Kwik-Fit, wanted to focus their efforts on building their online business. With this goal, there were two huge challenges. First, compared to the UK’s online insurance giants, DirectLine and Zurich, Express Insurance had a long way to go in terms of brand recognition online. Positioning Express Insurance, a true “bricks-and-mortar” company as a new, energetic online brand required us to do complete rethink of the communications strategy, branding and marketing channels, as well as setting up a full suite of analytics to track the progress of new online campaigns using Google Analytics and Cognos MIS tools.

Second, the company’s website and online quote engine, based on third-party, proprietary software - was in sore need of improvement from a usability and user experience design standpoint. Our team worked with Express Insurance to rebuild and redesign the customer experience in the online quote engine and completely overhaul the persuasive design for the front-end site. Since the suite of changes were put in place, Express Insurance has established itself firmly as one of the United Kingdom’s largest online insurance intermediary for both car and motorcycle insurance.

Case Study: 1-800-GOT- JUNK?

admin — Thu, 09 Jul 2009 21:48:12 +0000

Optimizing the customer experience
When Vancouver based, internationally renowned junk removal franchise, 1-800-GOT-JUNK? had a goal to increase their online bookings from 15% of their total incoming new business to 25%, the focus has to be on optimizing their existing site’s conversion paths, getting more traffic to their site, and driving more website visitors to book jobs online. The site’s analytics told a strange story. Visitors got to a certain point in the booking process, and then dropped off like flies. Why? We gathered as much information as possible about the customer, to understand what motivated their behaviour. Working with the company’s call centre staff, talking to their customer service department and talking to customers helped us discover considerable roadblocks in the conversion process of the site’s booking engine. With a series of focused, incremental design changes to their e-commerce system, 1-800-GOT-JUNK?’s online bookings progressively got higher and higher and finally peaked at 28% of all system bookings.

Recap Solutions

admin — Thu, 09 Jul 2009 18:34:31 +0000

website design + build for custom WordPress theme.

Okanagan Spring Brewery

admin — Thu, 09 Jul 2009 18:30:55 +0000

website design + build, digital consulting