Tundra is a digital marketing consultancy. We are experts in bringing your brand into the digital world. We implement cutting-edge online marketing strategies and give you the tools to measure the results. If you’re doing business on the web, you really ought to talk to us.
Case Study: Express Insurance
+ Launch to project
Building a data-driven online brand
Express Insurance, a UK Midlands based car and motorcycle insurance intermediary now owned by Kwik-Fit, wanted to focus their efforts on building their online business. With this goal, there were two huge challenges. First, compared to the UK’s online insurance giants, DirectLine and Zurich, Express Insurance had a long way to go in terms of brand recognition online. Positioning Express Insurance, a true “bricks-and-mortar” company as a new, energetic online brand required us to do complete rethink of the communications strategy, branding and marketing channels, as well as setting up a full suite of analytics to track the progress of new online campaigns using Google Analytics and Cognos MIS tools.
Second, the company’s website and online quote engine, based on third-party, proprietary software - was in sore need of improvement from a usability and user experience design standpoint. Our team worked with Express Insurance to rebuild and redesign the customer experience in the online quote engine and completely overhaul the persuasive design for the front-end site. Since the suite of changes were put in place, Express Insurance has established itself firmly as one of the United Kingdom’s largest online insurance intermediary for both car and motorcycle insurance.
» More Case Studies
